NOTICE TO CALIFORNIA RESIDENTS

Section effective as of: January 1, 2020

We are required by the California Consumer Privacy Act of 2018 (“CCPA”) to provide to California residents an explanation of how we collect, use and share their Personal Information, and of the rights and choices we offer to California residents with respect to that Personal Information. For purposes of this section, “Personal Information” has the meaning given in the California Consumer Privacy Act of 2018 (“CCPA”).

Personal information that we collect, use and share.
We do not sell personal information. As we explain in this Privacy Policy, we use cookies and other tracking tools to analyze website traffic and facilitate advertising. We also work with third party advertising and social media companies like Google and Facebook that collect your device data and online activity data from individuals who visit our website to help deliver interest-based ads to you, Please refer to the Interest-based advertising section above and our Cookie Policy for more information.

How We Use Your Personal Information.
The chart below summarizes how we collect, use and share Personal Information by reference to the categories specified in the CCPA, and describes our practices during the 12 months preceding the effective date of this Privacy Policy.

Category of personal information (Personal Information)
(Click here for the definitions from the CCPA) 		Personal Information we collect in this category
(See Personal Information We Collect above for a full description of each category of Personal Information)		 Source of Personal Information
(See Personal Information We Collect above for a full description of each category of Personal Information)
Identifiers
  • Contact data
  • Registration data
  • Data about others
  • Profile data
  • Communications
  • Marketing data
  • Purchase data
  • You
  • Business partners
  • Data providers
  • Public sources
  • Third party platforms
Commercial Information
  • Contact data
  • Registration data
  • Purchase data
  • Communications
  • Marketing data
  • Device data
  • Online activity data
  • You
  • Business partners
  • Data providers
  • Public sources
  • Third party platforms
Financial Information
  • Purchase data
  • You
  • Business partners
Online Identifiers
  • Device data
  • Online activity data
  • Automatic collection
Internet or Network Information
  • Device data
  • Online activity data
  • Automatic collection
Inferences

May be derived from your:

  • Device data
  • Online activity data
Protected Classification Characteristics We do not intentionally collect this information but it may be revealed in profile data or other information we collect.
Sensory Information Security data, such as security camera footage collected at our retail stores and office locations
  • Automatic collection


The business and commercial purposes for which we collect this information are described in the section above entitled How We Use Your Personal Information. The categories of third parties to whom we disclose this information are described in the section above entitled How We Share Your Personal Information.

Your California privacy rights.
The CCPA grants California residents the following rights. However, these rights are not absolute, and in certain cases we may decline your request as permitted by law.
  • Information. You can request information about how we have collected, used and shared and used your Personal Information during the past 12 months.
    • The categories of Personal Information that we have collected.
    • The categories of sources from which we collected Personal Information.
    • The business or commercial purpose for collecting and/or selling Personal Information.
    • The categories of third parties with whom we share Personal Information.
    • Whether we have disclosed your Personal Information for a business purpose, and if so, the categories of Personal Information received by each category of third party recipient.
    • Whether we’ve sold your Personal Information, and if so, the categories of Personal Information received by each category of third party recipient.
  • Access. You can request a copy of the Personal Information that we have collected about you during the past 12 months.
  • Deletion. You can ask us to delete the Personal Information that we have collected from you.
You are entitled to exercise the rights described above free from discrimination in the form of legally prohibited increases in the price or decreases in the quality of our Service.
We have provided additional information about how you can opt-out of the use of your information for interest-based advertising in the “Your Choices” section of our Cookie Policy.

How to exercise your California rights. You may exercise your California privacy rights described above as follows:
  • Right to information, access and deletion. You can request to exercise your information, access and deletion rights by emailing us.. We reserve the right to confirm your California residence to process your requests and will need to confirm your identity to process your requests to exercise your information, access or deletion rights. As part of this process, government identification may be required. Consistent with California law, you may designate an authorized agent to make a request on your behalf. In order to designate an authorized agent to make a request on your behalf, you must provide a valid power of attorney, the requester’s valid government-issued identification, and the authorized agent’s valid government issued identification. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.
  • Request a list of third party marketers. California’s “Shine the Light” law (California Civil Code § 1798.83) allows California residents to ask companies with whom they have formed a business relationship primarily for personal, family or household purposes to provide certain information about the companies’ sharing of certain personal information with third parties for their direct marketing purposes during the preceding year (if any). You can submit such a request by sending an email to online@brandymelvilleusa.com with “Shine the Light” in the subject line. The request must include your current name, street address, city, state, and zip code and attest to the fact that you are a California resident.
We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.